Why We Changed Our Name to Bravo Beautywear

For more than 30 years, JNxcel Salon Products has proudly served the beauty industry as a family-owned and operated company dedicated to quality, integrity, and exceptional service. Our name has become synonymous with reliability and care, and we've been honored to grow alongside the salons and stylists who trust our products. But as we look to the future, we recognized the need for a name that better reflects who we are today — and where we’re headed.

Honoring Our Legacy, Embracing Our Future

We are excited to introduce Bravo Beautywear, a name that celebrates our roots while embracing a fresh vision. “Bravo” speaks to the spirit of confidence and applause we hope our products inspire — not only in the professionals who use them but in the clients they serve. “Beautywear” highlights our focus on tools and apparel that empower creativity and elevate the salon experience. While our name has changed, our values remain the same: honest service, expert craftsmanship, and a deep respect for the stylists and artists who make beauty happen every day.

Still the same family-run team behind the products you trust

This evolution is about more than a rebrand — it's about deepening our commitment to the people and the industry we love. We’re still the same family-run team behind the products you trust, and we remain as devoted as ever to helping salons succeed. Thank you for being part of our journey. We can’t wait to keep growing with you as Bravo Beautywear.